What's With All the Pink Clay Mask Hype?
When it comes to Millennial Pink, we're as basic as they come. Having well and truly fallen victim to the pink hype that's taken over our Instagram feeds, we can't help but want to get involved. And if that involvement can happen in the skincare department, we won't say no.
Thanks to the popularity of the trend, we're suddenly seeing a resurgence in pink clay masks, which technically are nothing new (what goes around, comes around right?). Pink clay, or French pink clay, is a mix of red and white clay that make a mild combination gentle enough to be used by all skin types. Due to its properties, pink clay is less aggressive on the drying front, and should leave your skin feeling clean, but not tight or stripped.
If you want to delve deeper into the technicalities (don't be sorry, we love to talk nerdy), pink clay in it's most basic form is made up of kaolinite, iron, illite, montmorillonite and calcite, which work together to cleanse the skin, remove dead skin cells and improve elasticity — essentially, it will firm that sh*t up!
Once your clay mask has dried (you'll be able to feel it literally turning into hard clay on your face), wash it off with a warm cloth and follow with your normal skincare routine. We also enjoy using ours pre-makeup before special events to help keep any oil at bay and basically give ourselves baby-smooth skin.