Wardrobe Watch: Pip Edwards
How do you spot the coolest girl in the room? Well, to start, she's probably wearing distressed denim and pointy pumps while everyone else is in bodycon. She's also likely to have bypassed curls or waves to bring bed-hair front row, and she's just as respected for her resume as she is for her wardrobe. And if there's one woman who ticks all those boxes, it's stylist/ designer/ It-girl Pip Edwards.
You know her as the chick in the front row at Ellery, the former accessories designer at Sass & Bide, and now design director at General Pants Co., but after a quick chat with Pip, we realised there's a hell-of-a-lot we didn't know about this Bondi-based babe. Fun fact one: Pip actually studied law and commerce, and her career kick started in a small Sydney PR agency. Believe it. Since then, she cut her teeth at street wear brand Ksubi from 2004, before moving to Sass & Bide in 2009, and finally General Pants Co.
If you thought you were busy, wait until you take a look at this mum-to-one and style-inspiration-to-many's agenda: "I wake up at 6.30am, get Justice ready for school, head to work for a full day starting at 8.30am and finishing around 5.30/6pm. Then, I pick up Justice, try to squeeze in a soft sand run when I can, go for a skate with Justice before it gets dark, dinner, couch then bed," she said, adding, "My days are pretty jammed."
"My role as design director at General Pants means that I constantly go on appointments, seeing new ranges. I also love working on what the key themes for each new season drop will be and working with my enthusiastic team of buyers makes my day, every day," Pip said.
So, that's the catch? "Number crunching can be the worst but also the best. . . Drilling down into the numbers is actually the most rewarding and informative part of my job, but can also be the least creative part of what I do."
Today she's an established name in the industry, enjoying a high impact role at the helm of one of the country's biggest retailers, managing a team of buyers, and, well, crunching numbers. But her time with Sass & Bide was a career-making move, and one that truly established her as an industry heavyweight. "At Sass & Bide being senior creative and accessories designer meant I was extremely creative," Pip explained. "I worked very closely with Heidi on design and overall aesthetic concepts."
Like you, there's one thing we needed to know about this Sydney stylist: How did she get her job (code for how do we get her job). While clearly talent played a big part, Pip says, "Being true to yourself and being true to your audience," is the key to progressing in the highly-competitive fashion industry.
You'll often catch her in local labels Ellery, Dion Lee, Maurie & Eve, Evil Twin, Josh Goot, and Bassike, but she also counts Stella McCartney, Balmain, and Givenchy among her go-to brands. Want to see her style in action? Scroll through for 50 of Pip Edwards' most amazing style moments.