These Rainbow Sneakers Are the Best Thing We Saw at Fashion Week Today
Iconic sneaker brand Superga has collaborated with cult Australian clothing label, Double Rainbouu, to create the ultimate It kicks. Debuting the capsule collection at Double Rainbouu's Australian Fashion Week show, the sneakers were one of the key talking points of the presentation.
Giving the classic Superga 2750 silhouette a Double Rainbouu edge, design duo Mikey Nolan and Toby Jones worked with the Italian brand to create a fresh capsule collection offering two new styles. "We're really excited to launch our collaboration styles with Superga. We've used their classic 2750 style as a base." commented the pair. "For one style we've used our iconic Paradase City print from our first season in black and white with a black sole . . . The other style is more minimal and clean, we went with a classic white canvas and added our trademark pastel Rainbouu gradient taping."
The sneakers pay homage to the seaside culture of beach babes and pool punks that has inspired the brand from the very beginning. Retailing for $109.95 and available to shop now, if we can make one prediction, it's that brand-loyalists will scramble to buy a pair.
Keep scrolling to see the collection!