The Important Reason You Should Shop This Australian Brand
When it comes to Australian brands with a conscious approach, Assembly Label lead the charge. The Sydney-based brand has an always-on approach to community — you may remember their recent 'choose what you pay' option at checkout, which enabled customers to add a donation at point of purchase, which was then matched by Assembly Label and donated to the Australian Marine Conservation Society (AMCS) — but their latest initiative is set to have the most significant impact yet.
As we head into the Christmas season, Assembly Label is determined to make gift-giving count by working with The Smith Family. "The holiday season is centred around family and for many Australians and support to those in need means a great deal to us here at Assembly Label. The Smith Family is an independent children's charity helping Australian children living in disadvantage to get the most out of their education, so they can create better futures for themselves. With one-in-six Australian children and young people living in poverty, we're proud to be contributing to such a worthy cause," commented Damien Horan, co-founder of Assembly Label.
There will be a handful of initiatives launching over the coming months in support of The Smith Family but perhaps the greatest one of all, is the brand's approach to Black Friday. Assembly Label have vowed to donate $30,000 of sales raised from their Black Friday edit. So if you're in need of new basics, are looking for the perfect gift or simply feel like treating yourself, this is one sale you can shop guilt-free.
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