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POPSUGAR / sponsored by / Crèmm

Crèmm Footwear and Accessory Marketplace Launch

It's no secret we have an unhealthy obsession with shoe shopping and the newest online store to launch is about to take it to a whole new level. Introducing, Crèmm.

Australia's first digital footwear and accessory marketplace, Crèmm will leverage Accent Group's stable of brands to offer an edit of the coolest-in-category styles by local and international brands, and a service and engagement-driven shopping experience.

"Consumer adoption of marketplace retail platforms is becoming more common globally. Big name players like The Iconic, Farfetch and ASOS are fast replacing the traditional department store as the go-to destination for fashion and lifestyle brands," said Accent Group Chief Digital Officer, Mark Teperson.

"Crèmm will provide our brands the opportunity to reach new customers by sitting among leading international and local brands in a new destination for footwear," added Accent Group's CEO Daniel Agostinelli.

Brands available to shop at Crèmm include Tony Bianco, Vans, Dr Martens, Timberland and RM Williams, to name just a few. Excited is an understatement.

Read on for our edit of the marketplace's must-own shoes.

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